HappyPaws, owned by SUGA International Holdings Limited (“SUGA” or the “Group”) (stock code: 912), a leading electronics total solutions provider that also operates smart pet products and pet food business, has participated in Pet Show 2025 and introduced its proprietary pet food brand “Brabanconne”, pet health product “Petzential”, and other new products to pet lovers concerned about pet health.
With a strong emphasis on pet wellbeing, HappyPaws’ proprietary brand “Brabanconne” provides professional health and nutrition combinations that cater for the nutritional needs of cats and dogs at different stages of growth. The formulas have been meticulously developed by Dr. Anita YOUNG, a veterinarian who graduated from the University of Cambridge, and whose goal is to promote pet health. Dr. YOUNG also attended the Pet Show to provide pet owners with professional health advice and recommendations. Through her interactions with pet owners, she came to realize that pet nutrition and finding suitable pet health products are the main concerns of pet owners. This points to a clear demand from pet owners for high-quality pet food and health products that offer better nutritional support, contributing to better health and extending the time they have with their pets.
Petzential is another HappyPaws brand unveiled at the Pet Show and is also focused on improving pet health. The brand has developed a series of pet health supplements made from natural extracts. Among them, PetzentialPlus adopts an advanced 1+1 formula, combining NMN+Q10 anti-ageing ingredients and Cs4-SeNPs technology exclusively licensed by a Hong Kong university, with a focus on boosting pet immunity and fighting cancer. As a well-known distributor in Hong Kong and Japan, HappyPaws also introduced the popular American brand Zesty Paws last year, which also made its debut at the Pet Show. The brand offers high-quality and effective pet nutritional supplements made with natural formulations, enriching the choices available to pet owners.
Mr. Ng Man Chun, Anthony, Chief Executive Officer of WePet Group, said, “SUGA is committed to producing and selling healthy, high-quality pet products while building a pet health ecosystem. The pet market has continued to evolve since the pandemic. In response, we will closely monitor market trends and explore new development opportunities. By participating in the Pet Show, we aim to gain insights into the latest market developments and the most pressing needs of pet owners concerning pet health and other issues. This will enable us to provide them with professional product options and health advice.”
The Hong Kong Pet Show is a large-scale exhibition that gathers the largest number of well-known pet food and product brands from around the world, and has been likened to a “Hong Kong Brands and Products Expo for the Pet Industry”. Held at the Hong Kong Convention and Exhibition Centre for four consecutive days, this year’s Pet Show is the largest ever with more than 1,000 booths.
Photo Caption: SUGA’s management is present at the Electronics Fair
